Losing at the hourlies depends more on what else is on cable than what the show is doing really. Another thing that is not control for at all. Nor does anyone really control for average viewers in different time spots and we act like you can directly compare ratings against the different shows despite being on different times.

I disagree, even if you look at AEW and compare it to hoiw it was performing, there are patterns there that can't be ignored.