Sorry to mow your lawns theend by posting a controversial news article in a thread.

Anyone seen the new Gillette ad and the reactions to it from both sides online.




How do you feel about it? Are your jimmies rustled or gently petted?

Ignoring that it’s an ad run by a faceless corporation and all that nonsense (like the Nike Colin Kaepernick ad)...

It’s a message that needs to be heard. And if you watch that and get upset, you’re someone that needed to hear it.

I didn't like it...
Overlooking the corporate virtue signally, i found the advertisement very tactless.
Especially lines about "Some men are already doing these things"
The overwhelming percentage of all men do the right thing.
If you say that thought you get accused of #notallmen....

This is an advertisement from Australia that I found far more acceptable:



I think you always get better results when you celebrate the good and show good behavior rather that labeling most men as assholes.
This "Toxic Masculinity" thing is crap, not everything masculine is Toxic.
The way men volunteer to run into burning buildings, fight wars, put themselves in harms way to provide for their families show that Masculinity has far more benefit to society than harm as far as I am concerned.

I agree that this has to be seen and heard. And if you hate, or don't like the message, you should...

A. Keep it to yourself.

B. Respect the opinion of others.

C. Look yourself in the mirror.

Jan 17, 2019 5:34:18 GMT CM Punk'd said:

I agree that this has to be seen and heard. And if you hate, or don't like the message, you should...

A. Keep it to yourself.

B. Respect the opinion of others.

C. Look yourself in the mirror.

That's a very contrasting A & B you have there, perhaps you should invest some time in C?

Stupid considering only soyboys & women approve of this commercial, both of whom don’t buy men’s razors 🤷🏻‍♀️

Not surprised this is rapidly approaching the 50 most disliked videos of all time, the first being an also super left wing video in YouTube Rewind. Look at Battlefield V’s sales.

Get woke = go broke.

Jan 17, 2019 6:03:04 GMT System said:

Stupid considering only soyboys & women approve of this commercial, both of whom don’t buy men’s razors 🤷🏻‍♀️

Plenty of women would buy men's razors, either shopping for the men in their lives, or for themselves based on the fact that they are cheaper than women's razors.

My wife buys men’s razors to shave her legs because they work better.

I have a beard and haven’t bought a razor in over 10 years. I don’t need one.

Nice one System

iNCY I’m with you on the first part of your post, but regarding toxic masculinity..nobody is making those correlations so I’m not sure what your point is.

Masculine things like running into burning buildings is widely accepted and not considered toxic at all. It’s very obvious by the ad and in everyone’s argument against toxic masculinity that the things they’re referring to are bullying, sexual harassment, etc.

And yeah, #notallmen or whatever...but it’s still a problem that needs addressing and crying “WELL I DONT DO IT,” doesn’t help anybody

It's really quite simple to me.

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is.

Jan 17, 2019 7:01:04 GMT Call said:

It's really quite simple to me.

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is.

Exactly. It's a good message that needs to be told. Sure, maybe Gilette didn't tell it in 100% the best way, but they did address it in a powerful way to influence a few people. They also told the message that good behaviour can be instilled from childhood.

EDIT: www.themideastbeast.com/isis-abandons-jihad-after-seeing-gillette-ad-on-toxic-masculinity/?fbclid=IwAR1gvPEgvzuneaOmpioSjIhKb7DD-WGjUN2WCgp2gS4UPc_5pBQGEMbmOj8
😂😂

People aren’t saying the things in the commercial are good it’s that they don’t want to be lectured to buy a razor company about how to be men, especially when the end goal is “buy Gillette products!”

There’s about 90% female staff at my work and we all get along with no dramas, maybe the rest of the male staff watched a Tupperware commercial that told them how to behave 😒.

How hard is it to stick to a commercial like this and not have a PR nightmare? The aforementioned ad is sitting at 775k dislikes, it’s obvious they’ve upset their consumer base.

Jan 17, 2019 6:06:07 GMT @admin said:

Jan 17, 2019 6:03:04 GMT System said:

Stupid considering only soyboys & women approve of this commercial, both of whom don’t buy men’s razors 🤷🏻‍♀️

Plenty of women would buy men's razors, either shopping for the men in their lives, or for themselves based on the fact that they are cheaper than women's razors.

My wife absolutely hates the ad, and is actually trying to discourage me from buying Gillette products because of it.

Which kind of sucks because I use a Gillette Pro-Glide Styler and enjoy it very much.   But the bottom line is I don't need to be preached at  or told how to behave by a corporation who's goal should be to sell me razors and judging by the comments the overwhelming majority of their customer base thinks the very same thing.   

Jan 17, 2019 6:53:18 GMT RT said:

iNCY I’m with you on the first part of your post, but regarding toxic masculinity..nobody is making those correlations so I’m not sure what your point is.

Masculine things like running into burning buildings is widely accepted and not considered toxic at all. It’s very obvious by the ad and in everyone’s argument against toxic masculinity that the things they’re referring to are bullying, sexual harassment, etc.

And yeah, #notallmen or whatever...but it’s still a problem that needs addressing and crying “WELL I DONT DO IT,” doesn’t help anybody

Who gets to decide what Toxic masculinity is though? On the radio in Australia today they were talking about not crying being toxic masculinity.
Imagine an army of men bawling their eyes out every time they pulled the trigger...

Also RT, can I ask you to read a short article?
In my city we just had an absolutely horrendous murder of a young woman by a man and this was the article that they saw fit to publish:

www.theage.com.au/lifestyle/life-and-relationships/men-of-australia-it-s-time-to-pick-your-side-20190117-p50rz7.html

As a man we are guilty of this woman's death... I don't understand it.
Men in every position of power have repeatedly denounced violence against and the mistreatment of women, but somehow it's all men?
It's not helpful to attack all men on the basis of a few.
I will 100% agree that no woman should die at the hand of a man, but it's sad if that is all that is seen as the net effect of men on society.
How many lives do men save? How many die in the line of duty, how many bust their guts to be a good man, a provider and set a good example?

Jan 17, 2019 7:01:04 GMT Call said:

It's really quite simple to me.

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is.

Think for example if the add showed pictures of Black men selling drugs, shooting each other and abandoning their children.. Followed by the line "We know some black men don't do these things,but it's not enough..."
Now imagine the ad was made by a middle-aged white guy.
Outrage universally!

Jan 17, 2019 7:01:04 GMT Call said:

It's really quite simple to me.

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is.

Exactly.

Think for example if the add showed pictures of Black men selling drugs, shooting each other and abandoning their children.. Followed by the line "We know some black men don't do these things,but it's not enough..."
Now imagine the ad was made by a middle-aged white guy.
Outrage universally!

Incy pretty much nails it here. The ad was basically stereotyping men as bunch of knuckle-dragging savages, and then says "some of you acting ok, but it's not enough"

Nothing goes over as well as a lecture. Reminds me of "teach boys not to rape". Any guy that is willing to rape someone is not gonna hear it's wrong and stop. Same thing here. Those that would listen are already doing the right thing. So all this does is demonize good people.

Plus I am very much opposed to the idea that men are supposed to police our gender. Fuck outta here with that.

I use 2 blade bics so they can be woke and it won't affect me. I'm sure the npcs are eating it up so win win for everyone.

Jan 17, 2019 12:56:16 GMT iNCY said:

Jan 17, 2019 6:53:18 GMT RT said:

iNCY I’m with you on the first part of your post, but regarding toxic masculinity..nobody is making those correlations so I’m not sure what your point is.

Masculine things like running into burning buildings is widely accepted and not considered toxic at all. It’s very obvious by the ad and in everyone’s argument against toxic masculinity that the things they’re referring to are bullying, sexual harassment, etc.

And yeah, #notallmen or whatever...but it’s still a problem that needs addressing and crying “WELL I DONT DO IT,” doesn’t help anybody

Who gets to decide what Toxic masculinity is though? On the radio in Australia today they were talking about not crying being toxic masculinity.
Imagine an army of men bawling their eyes out every time they pulled the trigger...

Also RT, can I ask you to read a short article?
In my city we just had an absolutely horrendous murder of a young woman by a man and this was the article that they saw fit to publish:

www.theage.com.au/lifestyle/life-and-relationships/men-of-australia-it-s-time-to-pick-your-side-20190117-p50rz7.html

As a man we are guilty of this woman's death... I don't understand it.
Men in every position of power have repeatedly denounced violence against and the mistreatment of women, but somehow it's all men?
It's not helpful to attack all men on the basis of a few.
I will 100% agree that no woman should die at the hand of a man, but it's sad if that is all that is seen as the net effect of men on society.
How many lives do men save? How many die in the line of duty, how many bust their guts to be a good man, a provider and set a good example?

Jan 17, 2019 7:01:04 GMT Call said:

It's really quite simple to me.

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is.

Think for example if the add showed pictures of Black men selling drugs, shooting each other and abandoning their children.. Followed by the line "We know some black men don't do these things,but it's not enough..."
Now imagine the ad was made by a middle-aged white guy.
Outrage universally!

Jesus. That’s insane.

It’s interesting to see the differences in how all this is being handled around the world. An article like that in Canada would get torn to pieces.

I think we can all recognize absurdity like that without drawing silly conclusions about what is and isn’t toxic masculinity.

Jan 17, 2019 7:21:41 GMT System said:

EDIT: www.themideastbeast.com/isis-abandons-jihad-after-seeing-gillette-ad-on-toxic-masculinity/?fbclid=IwAR1gvPEgvzuneaOmpioSjIhKb7DD-WGjUN2WCgp2gS4UPc_5pBQGEMbmOj8
😂😂

People aren’t saying the things in the commercial are good it’s that they don’t want to be lectured to buy a razor company about how to be men, especially when the end goal is “buy Gillette products!”

There’s about 90% female staff at my work and we all get along with no dramas, maybe the rest of the male staff watched a Tupperware commercial that told them how to behave 😒.

How hard is it to stick to a commercial like this and not have a PR nightmare? The aforementioned ad is sitting at 775k dislikes, it’s obvious they’ve upset their consumer base.

Your own experience is not the experience of everyone else though. You know that right?

No worries. Let them virtue signal and charge more for a woman's razor and this.

I've said it before, and will say it again. There's people out there, who only see success in ensuring others are failing. Continual attacks on men and boys doesn't improve gender equality, it divides us further.

I did see one commentator on Australian news channel Sky News, joke that this could be a backwards attempt at appealing to soy boys and hipsters to get them to shave off their beards and buy razors again.

Jan 17, 2019 15:08:36 GMT @ness said:

Nothing goes over as well as a lecture. Reminds me of "teach boys not to rape". Any guy that is willing to rape someone is not gonna hear it's wrong and stop. Same thing here. Those that would listen are already doing the right thing. So all this does is demonize good people.

Plus I am very much opposed to the idea that men are supposed to police our gender. Fuck outta here with that.

I use 2 blade bics so they can be woke and it won't affect me. I'm sure the npcs are eating it up so win win for everyone.

We get the teach men not to rape thing over here after every death... It is absolutely insane.
If anyone tries to offer any tips at all to a woman on how to better protect herself in any way whatsoever, it is victim blaming and shaming.
I have two daughters, when we cross the road and we have the right of way like a green light, I still always teach them to check that cars are stopping first.
If they got run over by a car, I don't think the fact I never victim blamed them would be particularly comfortable.
It is a sad reflection on our society that women are raped and murdered and we should do everything in our power to eliminate it... I would punish aggravated rape like murder if I could.
We do however have to look at risk minimization as well, because it is never going to be a perfect world.

Jan 17, 2019 16:10:46 GMT RT said:

Jan 17, 2019 12:56:16 GMT iNCY said:

Who gets to decide what Toxic masculinity is though? On the radio in Australia today they were talking about not crying being toxic masculinity.
Imagine an army of men bawling their eyes out every time they pulled the trigger...

Also RT, can I ask you to read a short article?
In my city we just had an absolutely horrendous murder of a young woman by a man and this was the article that they saw fit to publish:

www.theage.com.au/lifestyle/life-and-relationships/men-of-australia-it-s-time-to-pick-your-side-20190117-p50rz7.html

As a man we are guilty of this woman's death... I don't understand it.
Men in every position of power have repeatedly denounced violence against and the mistreatment of women, but somehow it's all men?
It's not helpful to attack all men on the basis of a few.
I will 100% agree that no woman should die at the hand of a man, but it's sad if that is all that is seen as the net effect of men on society.
How many lives do men save? How many die in the line of duty, how many bust their guts to be a good man, a provider and set a good example?

Think for example if the add showed pictures of Black men selling drugs, shooting each other and abandoning their children.. Followed by the line "We know some black men don't do these things,but it's not enough..."
Now imagine the ad was made by a middle-aged white guy.
Outrage universally!

Jesus. That’s insane.

It’s interesting to see the differences in how all this is being handled around the world. An article like that in Canada would get torn to pieces.

I think we can all recognize absurdity like that without drawing silly conclusions about what is and isn’t toxic masculinity.

Yes, I agree RT, but seriously, really seriously... What is "Toxic Masculinity"
I can see toxic behavior that a very small percentage of men sometimes exhibit, but what in the bluest of blue hells does that have to do with "Masculinity"
How is hitting your wife or raping a drunk girl considered "Masculine" I know of no such examples.

We shouldn't attack others and cause divisions...but by all means lets laugh at "soy boys".

I watched that advert for a second and it still boggled my mind how anybody could be offended/take a negative from that. However, some of the responses in this thread have opened my mind to the opposite perspective, which is good, but I still think the take home point is a positive one. If you see someone doing something bad, don't let it happen. Stop them. If you saw a person beating on a defenseless person who is clearly not resisting, wouldn't you try to stop them? Same deal for less obviously "bad" things, like subtle sexual harassment, or whatever.

Jan 17, 2019 12:56:16 GMT iNCY said:

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is. Think for example if the add showed pictures of Black men selling drugs, shooting each other and abandoning their children.. Followed by the line "We know some black men don't do these things,but it's not enough..."
Now imagine the ad was made by a middle-aged white guy.
Outrage universally!

Faiir point. If your example is racist, which I think it is, then that advert is sexist. Women do bad things too, and women should hold women accountable. Men should hold women accountable too, and vice versa. People should hold people accountable for their negative actions.

However I don't understand some other perspectives. The advert may be sexist, but I don't know how you watch that advert and hear "all men are bad/savage", or "men must police their gender". I can't comprehend how that logical leap is made.

While I'm here, someone needs to explain to me like a five year old what "virtue signalling" is. As far as I can tell it's a buzzword people throw around when someone tries to encourage good behaviour or do a good thing to try and discredit them, for whatever reason.

Jan 17, 2019 22:21:32 GMT @admin said:

We shouldn't attack others and cause divisions...but by all means lets laugh at "soy boys".

I think bullying is wrong in all forms.
It is concerning though whether the rise of "Soy boys" is a direct result of men raised by single mothers or ineffectual fathers and shamed their entire life for masculinity.
If it's not and they are just low testosterone or happy being that way, then good for them...

The main issue for guys who seriously try to engage with feminism (Now warning this is generalization)
If you asked a feminist woman to list all of the sensitive new age qualities she wanted in a man, it is a guy that she wouldn't date in a MILLION years.
If masculinity was really such a problem to the vast majority of women, then they would stop being drawn to alpha males.

Jan 17, 2019 22:22:51 GMT Emperor said:

I watched that advert for a second and it still boggled my mind how anybody could be offended/take a negative from that. However, some of the responses in this thread have opened my mind to the opposite perspective, which is good, but I still think the take home point is a positive one. If you see someone doing something bad, don't let it happen. Stop them. If you saw a person beating on a defenseless person who is clearly not resisting, wouldn't you try to stop them? Same deal for less obviously "bad" things, like subtle sexual harassment, or whatever.

Jan 17, 2019 12:56:16 GMT iNCY said:

If an ad with the basic message of "Hey, maybe don't be such a dick to women, mates and colleagues/students" angers/offends you, maybe spend some time to try and figure out why that is. Think for example if the add showed pictures of Black men selling drugs, shooting each other and abandoning their children.. Followed by the line "We know some black men don't do these things,but it's not enough..."
Now imagine the ad was made by a middle-aged white guy.
Outrage universally!

Faiir point. If your example is racist, which I think it is, then that advert is sexist. Women do bad things too, and women should hold women accountable. Men should hold women accountable too, and vice versa. People should hold people accountable for their negative actions.

However I don't understand some other perspectives. The advert may be sexist, but I don't know how you watch that advert and hear "all men are bad/savage", or "men must police their gender". I can't comprehend how that logical leap is made.

While I'm here, someone needs to explain to me like a five year old what "virtue signalling" is. As far as I can tell it's a buzzword people throw around when someone tries to encourage good behaviour or do a good thing to try and discredit them, for whatever reason.

"Virtue signalling" is when you make a lot of noise about an issue but do nothing meaningful to change the situation.

Yes, people should hold people accountable, the idea that I as a man am somehow tainted by the actions of a few men and carry a responsibility to police my gender is ludicrous.
When the ad shows men generally behaving badly it adds the line "Some men are not like this"
Seriously, make an advertisement showing ISIS beheadings, 911 and follow it up with the comment "Some Muslims are not like this", what are you inferring about the majority?

Show a man losing access to his kids in family court due to a vindictive wife, going home to a flea ridden studio apartment and blowing his brains out while the wife drinks a glass of wine in the family home with her friends and follow it up with the comment "Some Women are not like this", what are you inferring about the majority?

As I said in my opening post, no issue whatsoever with elevating positive role models and asking men to call out bad behavior when they see it, but to infer that most aren't is stupid and insulting.

Jan 17, 2019 22:49:03 GMT iNCY said:

The main issue for guys who seriously try to engage with feminism (Now warning this is generalization)
If you asked a feminist woman to list all of the sensitive new age qualities she wanted in a man, it is a guy that she wouldn't date in a MILLION years.
If masculinity was really such a problem to the vast majority of women, then they would stop being drawn to alpha males.

I guess when you think about it women could end toxic masculinity overnight if they really had a problem with it...

www.psychologytoday.com/us/blog/women-who-stray/201812/feminists-think-sexist-men-are-sexier-woke-men

I just legit don't get the controversy. I really don't. I can't wrap my head around which part of this message is bad.

No ad reflects every single person in the world. These ads reflect a certain group of people. Surely you all get that? It's only casting a light on negative behavior? Or how men can stand-up to shitty behavior (notice that for everyone complaining men are portrayed as bad guys are ignoring that ONLY MEN are portrayed heroically in this ad as well).

Jan 17, 2019 16:18:29 GMT RT said:

Jan 17, 2019 7:21:41 GMT System said:

EDIT: www.themideastbeast.com/isis-abandons-jihad-after-seeing-gillette-ad-on-toxic-masculinity/?fbclid=IwAR1gvPEgvzuneaOmpioSjIhKb7DD-WGjUN2WCgp2gS4UPc_5pBQGEMbmOj8
😂😂

People aren’t saying the things in the commercial are good it’s that they don’t want to be lectured to buy a razor company about how to be men, especially when the end goal is “buy Gillette products!”

There’s about 90% female staff at my work and we all get along with no dramas, maybe the rest of the male staff watched a Tupperware commercial that told them how to behave 😒.

How hard is it to stick to a commercial like this and not have a PR nightmare? The aforementioned ad is sitting at 775k dislikes, it’s obvious they’ve upset their consumer base.

Your own experience is not the experience of everyone else though. You know that right?

Yes, my own experiences aren’t everyone else’s.

I don’t engage in the behaviour in the video.

Some men do.

Gillette wants to put all men in the one basket and lecture
them about this behaviour like they’re all guilty of it,
while simplying trying to sell razors.


The video has 775k dislikes and mostly negative feedback,
it’s pretty telling how out of touch the defenders are when they
don’t understand that people simply don’t want to be lectured to
by a commercial.

It's interesting that you guys seem to think the tone of the ad is accusatory towards all men. I didn't get that vibe at all, and clearly neither did a number of the others posting here. It's almost as if you have some repressed guilt regarding some of the things it's talking about.

Jan 17, 2019 7:21:41 GMT System said:

How hard is it to stick to a commercial like this and not have a PR nightmare? The aforementioned ad is sitting at 775k dislikes, it’s obvious they’ve upset their consumer base.

Economy 101: there's no such thing as bad publicity. 

I didn't see anything wrong with that add myself.  Should it be coming from a razor company?  Maybe not, but if not them then who?  Frankly, I didn't see it as an attack on masculinity at all.  I saw it more as an attack on sexism (both ways) saying BE/DO BETTER.  Embrace all forms of masculinity unless it affects someone's rights.  Then stand up and tell that person 'this isn't right'.

Personally, I prefer men's razors/blades.  They make for a better shave and I don't have to pay the 'pink tax'.  If they really want to make a difference they/Proctor & Gamble could start by eliminating that sexist tax on all their products.